Corporate Culture Awareness Training Course for Start-ups

We all know the best source of funding for your start-up is a paying customer. Getting the opportunity to pitch to a large enterprise is priceless, but so many pitches go wrong.

We can help you avoid this.

You spend days working on your pitch for investors. You might even have advisors who can help you do this. But pitching to a corporate is different. Corporates have their own culture, their own politics and their own way of working. If you’ve ever had the opportunity to work in senior roles in large enterprises, you will probably already know that. If you haven’t, well, that’s where we can help.

Experience, distilled.

If you’re trying to sell into larger businesses or enterprises, you need to know what you’re getting into, what to expect and how to navigate the corporate culture to maximise your chances of success.

At InnovationScouts, we’ve had decades of experience navigating these dynamics and have designed a training course to help.

Course outline

Each course is tailored to your company’s specific needs. The outline below provides an overview of the typical structure. Get in touch to understand how we can help your specific need.

Course Objectives

Discuss your value proposition, target audience, refine your message and practice your pitch.

Identify corporate roles and personas
Explore their different drivers and motivations
Develop wording for your target audience
Refine your pitch
Role-play pitches
 

Course structure

The actual agenda will be tailored for your specific needs.

Attendees: Start-up founders, leaders, sales and marketing roles
Location: In your offices or work-space, or off-site
Duration: 4 to 6 hours depending on specific needs and number of attendees

Fees and discounts

Courses start at £489 per delegate, for a minimum of three delegates.

Discounts are available for larger groups or if you are referred to us by your investors. Tip: ask your investors to get in touch with us directly for details on investor-led discounts.

Fees are exclusive of venue hire, if required.

Ready to understand your customer better?

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