Case Study: AR wow-factor for BT

BT asked for help discovering Augmented Reality (AR) startups to create a wow-factor consumer experience.

Client comment

“BT is a proven innovator,” said Howard Jones, Head of Technology Communications, “but it’s vital to recognise when partnership is the best way to reach new heights and achieve truly game-changing experiences in a short timescale. We needed to think and act differently. We had to try something different to our normal process and turned to We knew we could trust them to be objective, and to deliver partners and ideas that were right for our business in a very short time period.”

Client need

BT approached looking for help in discovering outstanding British startups and technology innovators to help create a wow-factor consumer experience, with a focus on Augmented Reality (AR).
BT needed a partner that had strong technical knowledge, a broad range of contacts, and a clear understanding of the benefits of great partnerships. They needed a small team that they could trust with a highly confidential campaign, and that could objectively identify innovative solutions that would be right for their brand. Given the tight timescales, BT needed an agile partner that could respond and deliver in a short timescale.


BT chose to work with because of our collective in-depth knowledge of their industry and our ability to rapidly and confidentially research and triage solutions that would be a good fit for their needs from a broad network of technology providers.

Result conducted thorough research of capabilities in the market, and then confidentially approached the UK startups with the closest fit to BT’s brief. We collaboratively workshopped ideas and determined the viability of delivering a compelling experience in the timeline required. Within four weeks of the project kick off, delivered a shortlist of three strong and viable options for BT to take to commercial execution.

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