Business advice from Sir Geoff Hurst

Be humble, but don’t doubt your ability.

Today we were honoured to be invited by Codestone to their annual customer event, taking place at Wembley Stadium. Their keynote speaker was Sir Geoff Hurst from England football’s hall of fame.

His speech was both immensely entertaining and thought provoking, and there were a number of pieces of business and
life advice he dispensed through his stories.

When picking a team, don’t obsess on picking the best player,
pick the player who can help make the best team

Actively look for ways to make your work joyful.

Look for ways to innovate and surprise your competitors.

Keep calm under pressure, trust your training and experiences

Don’t doubt your ability, but be humble

Accept that you might not know which direction to go next,
keep open for opportunity and do your best to win it when it comes

When talking about the leadership of World Cup winning England football captain, Bobby Moore OBE, Sir Geoff
commented, “He was a great leader. He never got flustered or excited. He read the game well and took responsibility.
He was very down to earth” (paraphrased).

Forget what you think you know about 5G.

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It’s much more than that.

Find out how we can help you discover the true opportunity here.


“The session with really did open my eyes about the potential of 5G and how it could be applicable to a company like ours. We now see how it could help us take significant cost out of our 5 year business plan.” — Simon Reveley, CEO, Figment Productions

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Scott Stonham

Scott is Chief Technology & Innovation Officer at He has been at the forefront of many technologies we take for granted today, including mobile internet and smartphone navigation. Today he helps clients navigate innovative emerging technologies and is available for speaking opportunities.

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