Case Study: AR Wow-Factor For BT
BT asked InnovationScouts.tech for help discovering augmented reality (AR) startups to create a wow-factor consumer experience.
“BT is a proven innovator,” said Howard Jones, Head of Technology Communications, “but it’s vital to recognise when partnership is the best way to reach new heights and achieve truly game-changing experiences in a short timescale. We needed to think and act differently. We had to try something different to our normal process and turned to InnovationScouts.tech. We knew we could trust them to be objective, and to deliver partners and ideas that were right for our business in a very short time period.”